AMTA  E-News

February 2010

FEATURED: AMTA Unveils TV Ad to be Aired During 2010 Olympics

Today’s trucking industry is working hard to shift tired, negative stereotypes of the trucking industry, toward an image that reflects the realities of the modern industry. Today’s industry sector embraces modern training practices, utilizes cutting edge technology and environmentally sound equipment to transport the goods necessary for modern life.

One of the AMTA mandates is to communicate clearly to the public, legislators and other stakeholders about the modern industry’s focus on “Safety,” “Training,” and “Professionalism.” By and large trucks on the road today are driven by skilled men and women who put a lot of emphasis on safety, have been trained in the various functions associated with driving, and who are professionals, with all that that implies.

AMTA has just released a new TV ad, slated to air in conjunction with the 2010 Olympic Games, which does just that. The new production compares all that athletes have to go through to be the best when competing at national and international events with what professional drivers must achieve in their training to be the best. The new 30-second TV ad draws a parallel between bobsledding and truck driving. Relatively fast-paced, but focusing on the training and safety aspects, the ad demonstrates that the same elements seen in sport competitions are part of the drivers daily activities.

The ad will start playing numerous times/day on CBC across the province of Alberta between February 1 and March 13.
You can view the ad now on YouTube (under the title AMTA-Safety, Training, Professionalism-2010) or by visiting www.amta.ca