AMTA  E-News

January 2010

AMTA Showcases Province's Safest Drivers On Radio

Showcasing Safe Drivers
Drivers of the Month to Be Spotlighted on Radio
In a move that will boost awareness of Alberta’s safe, responsible truck drivers, AMTA has inked a deal that will see the AMTA Driver of Month profiled on Country 105 and CISN Country. http://www.amta.ca/ENews/Driver%20Month.html

In a move that will boost awareness of Alberta’s safe, responsible truck drivers, AMTA has inked a deal with Corus Radio that will see the AMTA Driver of Month profiled on popular radio stations Country 105 (in Calgary) and CISN Country (in Edmonton).

“Social recognition like this is an excellent tool to motivate employee safety behaviour and contributes to a company’s safety culture,” says Mayne Root, AMTA’s Executive Director. “Recognition in front of peers, as well as motorists who share the road with professional truck drivers, is invaluable.”

This exciting new program was kicked off in September and provides the following high-profile recognition for each month’s Driver of the Month:

On-Air Promotion (Country 105 / CISN Country):
- Daily 15-second message spotlighting the Driver of the Month.
- Interview with driver aired during the week.
- Every Sunday 30-second feature congratulating Driver of the Month.

Web Promotion (Country 105 / CISN Country):
- Detailed photo and bio page on both stations web sites spotlighting the current driver of the month.

There is no cost to companies whose driver’s are named Driver of the Month.